“I’ve never done an endorsement like this,” Damon, who is also a investor, said when the commercial debuted. The commercial, which debuted on Octoand was replayed again during the Super Bowl, has now been viewed 9 million times on Twitter and over 17 million times on YouTube. Well, Twitter TWTR, -2.19% users do, and many of them are bringing up the viral ad, while prices for cryptocurrency like bitcoin BTCUSD, 2.60% and ether ETHUSD, 4.01% are slumping, and crypto exchange platforms like Coinbase COIN, +8.90% are losing billions in market cap. Remember when Matt Damon told you, “Fortune favors the brave”? You don't need to be Virgil-level-wise to know that making risky investments with indeterminate opportunities for reward does not make one 'brave.The Matt Damon ‘Fortune Favors the Brave’ commercial has been viewed over 28 million times on Twitter and YouTube Humanity's time can be so much better spent on causes that actually address climate change.

According to the crypto analytics site Digiconomist, the Ethereum network - one blockchain platform - annually uses 99.6 Terawatt-hours of electricity, which is more power than that required by the Philippines or Belgium in a year. Bitcoin and other proof-of-work currencies require huge amounts of energy - more than used by entire countries – to perform the computations associated with their mining.

Cryptocurrency has a profoundly negative impact on the environment.

Matt Damon recently starred in a commercial for, titled after the Latin proverb that translates to 'Fortune Favors the Brave.' The ad argues that humanity makes its greatest achievements when brave people embark on risky expeditions despite detractors.īut there’s a climate wrinkle here.

Fortune favors the brave matt damon